Revenue Strategy
Most platforms pick one monetization model. BenchMentor is designed for four — each targeting a different participant in the hockey development ecosystem.
Revenue Stream 1
Coaches and agencies pay annually to be listed, access platform tools, and reach a targeted audience of hockey families actively looking for off-ice development support. Think of it as the supply side paying to participate.
Revenue Stream 2
In-demand coaches have limited availability. Instead of a fixed price, parents can bid on open session slots — ensuring time goes to the most motivated families, at a price they set. BenchMentor takes 15% of every transaction. This model fits every budget: a $50 bid and a $500 bid both have a shot.
60-min mental performance session • Closing in 48 hrs
Coaches list their open sessions with a minimum bid and availability window. They can accept all bids or only top bids.
No fixed price. A house league family at $50 and an AAA family at $200 both participate. Higher bids win priority, but coaches can choose to serve lower bids in off-peak slots.
No monthly fee for parents. Revenue is tied directly to volume — more sessions booked = more income, instantly scalable.
Demand pricing naturally surfaces market rates. Top coaches with waitlists earn more per hour than they would with fixed pricing — no negotiating required.
500 sessions/month × avg. $120 winning bid × 15% = $9,000/mo in transaction revenue — passive, no staff required.
Revenue Stream 3
Current NHL, AHL, OHL, WHL, and NCAA players are the most aspirational figures in any hockey family's life. BenchMentor verifies credentials and lets pros monetize their name — sharing 70–80% of session revenue with the player, keeping 20–30% as platform income. No base salary risk, no upfront cost.
Former QMJHL 1st overall pick. Offers 30-min 1:1 video calls on mindset, draft prep, and what it takes to make an NHL roster.
PWHL draft eligible. Shares her recruitment journey, practice habits, and how she balanced academics with elite hockey at the D1 level.
2025 draft eligible. Talks about what separates players who make major junior from those who don't — and how he prepared for his draft year mentally and physically.
Player submits league registration number or roster link — verified against official league databases.
Government ID matched against league registration name. Manual review for pro players.
Player records a short intro video in their team gear. Adds trust signal for buyers before booking.
Credentials re-checked each season to ensure badges stay accurate as players move teams or retire.
Revenue Stream 4
Think Cameo — but instead of a celebrity shoutout, you submit 3–5 minutes of game footage and get a personalized, recorded breakdown from a verified pro or expert within 48 hours. No scheduling. No live session needed. Accessible at every price point.
Platforms like CoachNow and Veo offer video tools, but no product currently does on-demand, personalized game film breakdowns from verified current pro and college players specifically for hockey. This is a genuine market gap — and because it's async (no live scheduling), it scales cheaply. Each reviewer can fulfill 10–20 requests per week in their own time.
Submit your game clip. I'll break down your positioning, puck decisions, and one specific thing to fix. Delivered in 48 hrs.
Send me your defensive zone footage. I'll focus on gap control, reading the rush, and how you present yourself on tape for recruiters.
Upload skating footage and I'll annotate your stride frame by frame — edges, crossovers, acceleration. You'll get a marked-up video back.
Parent or player uploads 3–5 min of game or practice video directly in the app.
Pick from verified pros and specialists. See their style, price, and delivery time upfront.
Reviewer records a personalized video breakdown with annotations, timestamps, and next steps.
BenchMentor takes 25% of every review. Reviewer earns 75%. No live scheduling, pure volume play.
Combined Model
Conservative Year 1 scenario — a small team, focused on one mid-sized hockey market (e.g., Toronto, Calgary, or the Twin Cities).
* Conservative estimates. SaaS multiples in sports tech: 4–7x ARR. Implies a $1.3M–$2.3M exit value at these numbers — dramatically more than domain-only value.
If one stream slows (e.g., subscription churn), the transaction-based streams (bids, rev-share, reviews) provide ongoing revenue without adding overhead.
More coaches → more sessions to bid on → more parents → more demand for pro reviews → more pros want to join. Each stream feeds the others.
Subscriptions attract SaaS buyers. Marketplace revenue attracts marketplace investors. Video reviews attract media/creator economy buyers. This domain appeals broadly.
The video review and rev-share streams scale without hiring — the platform facilitates, pros and experts do the work. Gross margins improve as volume increases.
Ready to Own This?
The domain, the strategy, and all three prototype pages — yours to build on. Asking $3,500 • .